Private & white label

Your name. A considered outdoor collection.

Cievaro works selectively with established businesses that want to introduce or expand an outdoor-furnishings program under their own brand—supported by thoughtful product direction, disciplined specification, and experienced project coordination.

Strata outdoor furniture arranged in an elevated hospitality setting from the Cievaro catalog

A program built around your market

Distinct paths for different brand objectives.

Every opportunity begins with the customer, channel, volume, positioning, and level of customization required. We then determine the most appropriate program structure and define what can be supported responsibly.

White label

Bring a proven assortment to market under your brand.

Select from approved furniture directions and available material programs, then coordinate branding, presentation, and an assortment suited to your customer. This path is designed for a more efficient route to market while preserving a cohesive brand experience.

Private label

Develop a more tailored collection program.

For qualified opportunities, Cievaro can help shape a more distinctive assortment around your market position, intended applications, material direction, and brand standards. Scope, development requirements, minimums, and timelines are established for each program.

Who we work with

Built for organizations prepared to support the brand they put forward.

Cievaro evaluates private-label and white-label opportunities individually, with attention to market fit, customer experience, operational readiness, and long-term potential.

Retailers & showrooms

Develop a differentiated outdoor offering that supports your store, customer experience, and market position.

Hospitality groups

Create a coordinated furnishing program for resorts, clubs, restaurants, spas, and multi-property environments.

Developers & communities

Establish a consistent outdoor standard for amenity spaces, residential communities, and phased developments.

Design-led brands

Extend an established point of view into outdoor living through a thoughtfully structured furniture program.

Specialty distributors

Bring a clearly positioned outdoor assortment to qualified channels, territories, or customer groups.

Commercial specialists

Support repeat project needs with a defined collection direction and a disciplined path to specification.

Program development

A deliberate path from opportunity to launch.

  1. Fit & discovery.Review your business, customers, channels, geography, brand position, expected volume, and program goals.
  2. Assortment direction.Define the furniture categories, applications, materials, price position, and degree of customization appropriate to the opportunity.
  3. Program definition.Confirm branding needs, specifications, minimums, commercial terms, lead-time expectations, and responsibilities in writing.
  4. Review & approval.Evaluate applicable product information, finishes, presentation materials, and required approvals before orders are released.
  5. Launch & continuity.Coordinate the initial program and establish a practical framework for communication, replenishment, and future growth.

Selective by design

Brand integrity comes before volume.

Programs are subject to qualification, availability, applicable minimums, development scope, approved specifications, written commercial terms, and production capacity. Territory protection, exclusivity, custom development, and launch timing are not implied and must be expressly agreed in writing.

Explore the opportunity

Let's determine the right program for your brand.

Connect with the Cievaro partnership team to discuss your business, customer, market, expected volume, and private-label or white-label objectives.